Green Shoots Blog
Cali Bamboo, the direct-to-consumer and omni-channel leader in both flooring and decking, announced today that industry veteran and former Shaw Industries divisional Vice President of Sales & Marketing Doug Jackson has been named President of Cali Bamboo.
This appointment marks the successful conclusion of a deliberate leadership transition process. Over the last few years of the company’s rapid market share growth, Cali Bamboo’s Board of Directors has worked in close coordination with Founder and CEO Jeff Goldberg and Co-Founder and Executive Vice President Tanner Haigwood to build out a leadership team with the experience to effectively manage Cali’s increased scale and sustain its growth trajectory. As part of this planned transition, Mr. Goldberg and Mr. Haigwood will become strategic advisors to the company and maintain their roles as members of the Company’s Board of Directors.
Jackson joined Cali Bamboo as its Chief Revenue Officer in August 2017, working to leverage the company’s unique omnichannel platform and authentic brand to drive accelerated growth and foster stronger relationships with dealer partners. His new role, which was effective November 22, 2017,comes as the company prepares for its next phase of expansion, having increased revenue by 80% in 2016 and landed on the Inc. 5000 Fastest Growing Companies List for the ninth consecutive year.
An industry veteran, Jackson draws from over 20 years in the flooring business, most recently as the Vice President of Sales and Marketing for Tuftex, the premier carpet brand of Shaw Industries.
“The timing for this transition could not be better, as Cali Bamboo is thriving in every way. We are proud to have built a pioneering direct-to-consumer business and one of the fastest–growing branded green building product companies in the country,” commented Goldberg. “We are confident that Doug and the Cali Bamboo leadership team will sustain and build upon the company’s legacy of success.”
Doug Jackson brings over 20 years of experience in the flooring industry and joins Cali Bamboo as the company prepares for its next phase of expansion.
How Cali Bamboo Came To Be
The company’s VP of Customer Experience and Transformation was honored as a ‘top tech exec’ for her innovative work in improving Cali’s service and business systems. Alexandra Gerritsen, Cali’s Vice President of Customer Experience and Transformation, has...read more
The consumer brands veteran and former Chief Financial Officer of Skullcandy Inc brings over 20 years of experience to the omni-channel building products company, and will harness an expertise in boosting profitable growth to further propel the industry...read more
The eco building company adds a crowning collection to its Cali Hardwoods line with eight engineered flooring styles showcasing select cuts of European white oak. Extra large planks are responsibly harvested and made with a sustainable acacia foundation....read more