Green Shoots Blog
All companies have to start somewhere, and our humble beginnings start on none other than the beautiful island of Kauai. In 2004, two college buddies Jeff Goldberg and Tanner Haigwood set off on a year-long surf trip in search of good waves and good times. To help fund the adventure, Jeff took up a part time gig chopping down bamboo in a private estate, where he soon had his ah ha! moment. “After a week by myself in this forest cutting down bamboo, I guess I had nothing else to think about but bamboo,” says Jeff, “the idea just popped into my head one day.”
Jeff figured bamboo could easily be turned into fencing, and because it’s so rapidly renewable, the idea was the perfect embodiment of Jeff’s undying passion for protecting the environment. After a broken foot sent him back home to San Diego, Jeff began selling bamboo fencing and Cali Bamboo was born. From the start, our mission at Cali Bamboo has been to provide alternative building products made from renewable resources such as bamboo to positively impact the future of our planet.
A Culture Built on Values
Cali Bamboo has come along way since 2004, now boasting an expansive product line including flooring and decking. As Cali Bamboo has grown (and grown, and grown, and grown…), our values have remained the same. Our “family” is built by a team of over 50 passionate employees who value the Earth and all it has to offer, and this shared passion is the foundation for everything we do. For us, it has never been about making an easy buck, and we have never cut corners in terms of safety or quality. It’s clear to us that providing top-quality, green building alternatives that contribute to the long-term sustainability of the planet is simply the right thing to do.
Quality Over Price
Unlike other companies who cut costs by utilizing low quality materials, Cali Bamboo takes great care in our sourcing and manufacturing processes. We carry only the highest quality products- products we use in our own homes where our children grow up. We take extensive measures to ensure that our products are held to the highest safety standards, like conducting regular third-party testing through the leading test company Benchmark International. We are one of the few companies that hold ourselves to transparency by posting all VOC and Janka Hardness test results on our website, which we have done for years. This means that as our customers raise their families on our floors, they have the peace of mind that only comes with a quality product free from harmful additives.
In any industry, quality is reflected in price, and flooring is no different. Many corporate flooring companies offer “ultra-low prices”- but at what cost to the consumer? While we may not have the lowest prices in the business, our hope is that homeowners realize the importance of investing a little more on a lifetime product to ensure it is safe for their family.
At Cali Bamboo, we know that offering high quality products is only part of the big picture, and the other part is delivering the highest level of customer care. We pride ourselves on our customer service, and always follow through on our promise to put customer satisfaction above our bottom line. It is important to us to truly get to know our customers to help them make a purchase decision that is right for them, and we even go that extra mile by providing services such as the My Cali Dream Floor to help customers visualize new flooring in their home before they commit to a big purchase. Our goal is to be there for our customers through the entire process, and our Customer Service department recently doubled in size to maintain the highest level of service possible. Even years after their purchase, customers know they can call their friends at Cali Bamboo. Can you say that about any big box retailers?
Additionally, giving back to our local community by supporting environmental and humanitarian organizations has always been important to us. We are big supporters of the Surfrider Foundation, Habitat for Humanity, the San Diego Humane Society, and Susan G. Komen for the Cure.
The Cali Bamboo Difference
We know homeowners have a lot of options when it comes to products for their home, and we know we’re a small company competing with some big corporate players. But at the end of the day, we’re a family committed to offering safe, high-quality products that we feel proud to stand behind. Everyday we’re working to make the world a better place, and we want customers who are excited to be a part of that.
The idea for Cali Bamboo was born in Hawaii, whose state motto is Ua Mau ke Ea o ka Aina i ka Pono or The life of the land is perpetuated in righteousness. For Hawaiians, pono means righteousness, always doing what is morally right and selfless. You could say that Cali Bamboo is inspired by the Hawaiian idea of pono because our business operates on the principle of always doing the right thing– for the environment and for our customers. When considering which company to work with for your home improvement needs, we hope you will consider catching a wave with Cali Bamboo.