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With the addition of home improvement industry veteran, Tom Tidmore, the green building leader is making big moves to expand its trade and professional channels.

Cali Bamboo, the direct-to-consumer and omnichannel leader in both flooring and decking, has named industry veteran Tom Tidmore as its new Director of Business Development. Tidmore is known for spearheading new trade partnerships, sales management, and sales operations, as well as repositioning within multiple building materials and home improvement companies including Shaw Industries, Interior Specialists Inc., and Pirch Kitchen and Bath. He brings over 30 years of industry experience with a focus on manufacturing, distribution, and dealer and commercial flooring.

Cali Bamboo President and CEO, Doug Jackson notes, “Tom has a solid track record of taking companies to the next level. He also has a knack for reinforcing these organizations when they’re poised for a new boom in growth, just as we’re seeing at Cali. We’re excited to be on the precipice of that wider playing field, and with leaders like Tom joining the team, we’re more ready than ever.”

Cali has long supplied its building products like solid and engineered flooring, luxury vinyl plank, and composite decking across a disruptive omnichannel platform, and already operates a residential direct-to-consumer channel, dealer channel, big box channel, and a trade channel. It’s the latter that Tidmore eyes with particular interest.  

“It’s this professional channel that we’re expanding,” he says. “You can see in our 81 Net Promoter Score that we have incredible brand loyalty with the consumer. We’re applying that commitment to a world-class experience to our trade partners by developing new ways to support their needs.

That business development acumen will now be directed at accelerating Cali’s already aggressive growth, right on the heels of the company’s 10th year on the Inc. 5000 Fastest Growing Companies list.

“This is the right time for Tom to come aboard,” says Jackson. “It’s the right time for Cali, and the right time for our partners — both current and future ones. Our omnichannel reach is getting stronger, broader, smarter. And we’re just getting started.”

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