Green Shoots Blog
UPDATE 07/31/18: Since publishing this post the Cali Bamboo NPS has now risen to 81.
The omnichannel building products company measures a Net Promoter Score of 80 — higher than the flooring and decking industry standard.
Cali Bamboo has hit an all-time high Net Promoter Score of 80, setting it far above its competition in the building products industry. This metric gauges not just customer satisfaction, but loyalty as well. Cali’s latest number represents a 10 point year-over-year jump, with 957 customers responding.
The company measures its NPS by regularly administering a survey to customers 28 days after a purchase. The score is an industry standard metric derived by asking customers, on a scale of zero to 10, how likely they are to recommend a product or service to a friend or colleague. Those who grant a nine or 10 rating are considered “promoters.” Those who give a seven or eight are considered “passives,” and those who give a zero through five are “detractors.”
The final Net Promoter Score is calculated by subtracting the percentage of detractors from the percentage of promoters. According to global NPS standards, anything above a zero is considered to be good, anything above 50 is excellent, and anything above 70 is best in class.
For the 12th straight month, Cali Bamboo has remained in the “best in class” range with scores over 70. The current score of 80 reflects the extra care the company takes in creating a positive customer experience from start to finish.
“This isn’t just about making a quality product — although that certainly helps,” says Cali Bamboo President and CEO Doug Jackson. “Cali is in this very unique position where, despite our omnichannel reach today, we have spent almost 14 years fostering a close relationship with our customers. That relationship enables us to anticipate needs and trends faster, and keeps their satisfaction at the forefront of everything we do.”
Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.
The California-based omni-channel flooring supplier has been bought by the publicly traded company, Victoria PLC, a global leader in flooring innovation, manufacturing, and distribution. CALI will continue as an autonomous operation while...
The popular Cali Vinyl Longboards collection now offers homeowners and installers even more options with the addition of four new colors. The extra-long, extra-wide luxury vinyl plank flooring features coastal-inspired wood looks and an ultra-stress-free...
CALI is adding two customer-favorite colors to the Cali Vinyl Mute Step collection. The rigid core LVP flooring includes attached acoustic padding for quieter rooms and softer steps. This specialized IXPE cushion lines the bottom of each plank, providing...