Green Shoots Blog
The eco building company adds a crowning collection to its Cali Hardwoods line with eight engineered flooring styles showcasing select cuts of European white oak. Extra large planks are responsibly harvested and made with a sustainable acacia foundation.
Cali is launching a premium line-up of hardwood flooring. The Meritage Collection comprises eight engineered styles defined by exquisitely crafted beauty and visual character. The collection features European white oak responsibly sourced from Lacey Act compliant forests layered 4mm thick over a sustainable and stabilizing acacia base — Green to the Core. This stratified construction allows planks to be cut longer and wider — 86 inches by 9½ inches — giving rooms a more expansive look and feel. The engineered design also enables each oak tree to yield four times as much flooring.
In the wine world, a Meritage is a French Bordeaux style blend made in California. Similarly, this flooring collection sources high end oak from European forests, and infuses it with an environmentally-friendly California character.
“Meritage represents Cali venturing into the upper echelons of luxury hardwood flooring, but with a price point that really rocks the boat,” says Cali President and CEO, Doug Jackson. “It’s a duality we’re able to achieve thanks to an extremely agile go-to-market strategy and a commitment to innovation.”
Meritage planks are live sawn, a luxury cutting technique that best captures the wood’s trailing knots and other visual intricacies. European oak is particularly well-suited to treatments like staining and fuming, aimed at drawing out additional colors and wood grain details. Both techniques interact with the wood’s natural tannins to give planks a more weathered, rustic character. The Meritage Collection’s eight styles range from textured taupes like Sauvignon, Mendocino, and Carmel Valley, to the deeper ash of Vineyard, and the full-bodied richness of Syrah.
Vineyard Oak flooring from the new Cali Hardwood Meritage Collection
Meritage flooring is wire brushed, tongue-and-groove milled and shielded by seven coats of a safe-for-the-home aluminum oxide finish. Each plank measures ⅗ inches thick and can be glued down or nailed with a glue assist. The collection is backed by a 50 year residential warranty and a 15 year commercial warranty.
Knotty Barrel Oak flooring from the new Cali Hardwood Meritage Collection
The new collection is available for purchase directly from Cali and from a select network of flooring dealers across the country.
A request submitted by CALI has been accepted by the U.S. Trade Representative, resulting in a tariff exemption affecting the entire vinyl flooring industry. The exclusion concerns Section 301 tariffs for select types of luxury vinyl plank flooring and is...
The 11-style collection now offers wider plank options measuring 7.5”. Expanded dimensions showcase Odyssey’s premium veneers of European oak, American maple, and American hickory. All planks are responsibly harvested and made Green to the Core with a...
Longer, broader, and with a more authentic hardwood look than ever before, the coastal-inspired Cali Vinyl Longboards collection is an instant classic. Extra-large planks in eight different styles make for faster installations and spaces that feel more...