Your Shopping Cart Is Empty

Green Shoots Blog

Show Blog Menu

Share this post:

The consumer brands veteran and former Chief Financial Officer of Skullcandy Inc brings over 20 years of experience to the omni-channel building products company, and will harness an expertise in boosting profitable growth to further propel the industry disruptor.

Cali has hired Robert Peay as its new Chief Financial Officer. Peay hails from Park City, Utah where he most recently served as CFO of Skullcandy. While there he directed the transition of the international lifestyle audio brand, from a public to a private entity, increasing EBITDA by 85% in the process.

“I’ve spent my career in consumer brands,” Peay says. “I’m interested in Cali’s growth at this point in its life cycle. It’s well beyond the start-up phase and has proven to be a disruptor in the marketplace. We’ve got enough size and mass that you can do interesting things.”

Peay joins the Cali team at a time of fast-moving channel expansion and product diversification. The eco-conscious manufacturer has increased focus on building out services for dealer and retail partners by developing new collections, fine-tuning supply chains, and creating custom sales programs with accompanying marketing support.   

Cali President and CEO Doug Jackson says, “Robert has his work cut out for him, but like the rest of our team, he thrives with a challenge. And there’s never been more opportunity for growth and innovation at Cali. He’s got the right drive, expertise, and attitude to take us to the next level.”

“We’re still on an upward trajectory,” Peay adds. “And that’s something you can feel here among the Cali team. When you walk in the door, you notice an immediate energy that flows through the building. People are psyched. It makes for a really fun, friendly environment.”

Before working at Skullcandy, Peay served as VP of Finance for Probar, a manufacturer of plant-based energy bars, CFO of Goal Zero, a provider of portable solar power systems, and CFO of Black Diamond, a designer and manufacturer of outdoor performance gear.

When not strategizing the numbers, Peay (a self-described “desert rat”) likes to get outdoors and unwind by road and mountain biking, rock climbing, and exploring southern Utah with his family.

More News

CALI Launches New Cali Vinyl Pro with Mute Step

CALI Launches New Cali Vinyl Pro with Mute Step

The new collection includes 12 coastal-themed styles with attached acoustic padding for quieter, more comfortable rooms. Like the original Cali Vinyl Pro line, planks are 100% waterproof and strengthened with a GeoCore spine of limestone composite. Cali is...

read more
CALI Wins Vinyl Flooring Tariff Exclusion for Industry

CALI Wins Vinyl Flooring Tariff Exclusion for Industry

A request submitted by CALI has been accepted by the U.S. Trade Representative, resulting in a tariff exemption affecting the entire vinyl flooring industry.  The exclusion concerns Section 301 tariffs for select types of luxury vinyl plank flooring and is...

read more
CALI Releases New Wider Odyssey Planks

CALI Releases New Wider Odyssey Planks

The 11-style collection now offers wider plank options measuring 7.5”. Expanded dimensions showcase Odyssey’s premium veneers of European oak, American maple, and American hickory. All planks are responsibly harvested and made Green to the Core with a...

read more

Share this post:

CLOSE