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Real wood on stone composite backing creates new realm of hardwood flooring

SAN DIEGO, CA  January 15, 2018 –
 Cali Bamboo, the direct-to-consumer and omni-channel leader in both flooring and decking, announced today the launch of GeoWood™, a revolutionary engineered hardwood combining real timber layered over GeoCore™ — Cali’s stabilizing limestone composite foundation. This technological breakthrough yields rock solid hardwood flooring with exceptional AquaDefy water resistance and comes at a lower price point than solid wood planks.

The full GeoWood collection will include real oak, hickory, maple, walnut, and bamboo. Flooring will be available for purchase in Spring 2018.

 

Nothing Beats Real Wood
Perfect for new homebuyers or those looking to redesign on a budget, Cali GeoWood puts real hardwood floors within reach. Its easy DIY installation and upkeep saves additional money throughout the entire life of the floor.  The beauty layer atop each plank is up to 1.2mm thick and features sustainably farmed woods and lumber from Lacey Act Compliant managed forests. All flooring is Ultra Low VOC with no added Urea Formaldehyde and employs adhesives that fall well below E0 emissions standards.

The Secret is GeoCore
Like the foundation of a building, a floor is only as strong as its core. This proprietary limestone composite fortifies each GeoWood plank and resists indentation from high heels, pet claws, and furniture. Its composition translates to 50% better dimensional stability, meaning less expansion and contraction, and as little as 24 hours of acclimation required before laying down planks.

The Water-Resistant Wood Floor
AquaDefy™ technology ensures diehard moisture protection, making GeoWood perfect for bathrooms, kitchens, and below-grade spaces like basements. Superior water resistance also makes planks more resilient and easier to clean.

Made to Withstand it All
Shielded by a 7-coat water-based aluminum oxide finish, GeoWood oak planks are protected from real life. Flooring is backed by a 50-year residential warranty and a 15-year light commercial warranty — double the industry standard. A 2mm thick built-in antibacterial IXPE pad lines the bottom of each oak plank, improving sound insulation.

The Easiest DIY Hardwood Installation
Lightweight, easy-to-cut planks with a precise click-lock milling system make GeoWood installations close to effortless. Flooring can be floated or glued down over any type of even subfloor and pairs perfectly with Cali Complete All-in-One Underlayment. Better dimensional stability also means acclimation can be cut down to just 1-2 days so projects start and end faster.

ABOUT CALI BAMBOO®
Headquartered in San Diego, California, Cali Bamboo is a rapidly growing, omni-channel flooring and decking home improvement platform delivering best-in-class products and an authentic brand experience to customers seeking high-quality, sustainable and primarily remodel-driven flooring that is beautiful, durable and affordable. The company offers an expanding range of highly-engineered, eco-friendly products including: bamboo, eucalyptus, luxury vinyl, and engineered flooring, composite decking, fencing, plywood, and other products. Unique among flooring suppliers, Cali leverages the power of an efficient, internet-driven Direct-to-Consumer model to build brand and product awareness amongst an increasingly on-line savvy remodeling consumer universe. Founded in 2004 and recognized as an Inc. 5000 Fastest Growing Company for nine consecutive years, Cali Bamboo models how individuals, businesses, and communities can implement modern design along with structural strength and environmental integrity. Products are available directly from Cali Bamboo or through Lowe’s and top building materials dealers across the country.

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