Green Shoots Blog
San Diego, CA, May 01, 2017 (GLOBE NEWSWIRE) — Cali Bamboo® continues to solidify its leadership in the green building industry, with TruOrganics®, a new line of composite decking. This reimagined decking is made of 100% recycled materials — 50% reclaimed wood fiber and 50% HDPE plastic — and features the most authentic hardwood grain texturing… without the splinters. A low-gloss matte finish further sets TruOrganics® decking apart from other composites on the market.
The new collection is now being sold at www.CaliBamboo.com, at select decking dealers, and at Lowe’s, both in store and online.
Beauty that lasts
TruOrganics® is built for lasting durability. A 3G core ensures higher tensile strength and resiliency. The mix of wood fibers with recycled HDPE (High Density Polyethylene) plastic yields a material that is stronger and uniquely protected against moisture, insects, rot, and chemicals. In addition to this fortified composition, the TruOrganics® line is backed by a 25-year residential warranty. “We’ve worked hard to ensure this decking stands up to the demands of a well-used, well-weathered outdoor space, and that means — like all our products — using only the highest quality materials and overseeing production every step of the way,” says Cali Bamboo founder and CEO, Jeff Goldberg.
A salute to natural splendor
Inspired by the idea of a transformative outdoor experience, the four deck color options are named after great American escapes — Tahoe, Yosemite, Denali, and Sedona — and aim to capture the essence of each site. On-trend grays, featured in the lighter Tahoe and the darker Yosemite, meet customer demand for a dynamic color, complementary of any home palette or aesthetic. Denali offers a deep brown, perfect for stately, eye-catching installations, and Sedona’s red-brown hue pays homage to the bright canyons of northern Arizona.
The best thing about being outdoors is the escapism — freedom from daily stresses, responsibilities, and chatter. “We know how crucial it is to have some time and space to unwind, and we wanted to give our customers a beautiful deck they could spend their free time enjoying — not maintaining,” says Goldberg. A ProFormance360™ four-sided protective wrap shield around each plank means neither the sun, sleet, and snow of the changing seasons nor the BBQ sauce and spilled drinks of a healthy social calendar can kill that vibe.
A true DIY design
Nature is for everyone. It is equally accessible and as inspiring as you make it. A deck that is truly designed for a do-it-yourself installation accomplishes the same feat. Pros and first-time builders alike will find features like TruOrganics’® wide plank options and hidden fastening system perfect for quick, hassle-free projects. Due to the DIY design and clean look, planks shine in both traditional and avant-garde applications, meaning installers are bound only by the limits of their creativity.
With TruOrganics® composite decking, the ultimate #DeckLife is more attainable than ever. Learn more at www.calibamboo.com/truorganics.html
ABOUT CALI BAMBOO®
Headquartered in San Diego, Cali Bamboo manufactures green building materials made primarily of bamboo — one of the world’s most durable, sustainable, and renewable materials. Founded in 2004 and recognized as an Inc. 5000 Fastest-Growing Company eight years in a row, Cali Bamboo models how individuals, businesses, and communities can implement modern design along with structural strength and environmental integrity. Cali Bamboo services residential and commercial building projects across North America with a wide range of products including bamboo, eucalyptus, cork, and vinyl flooring, fencing, composite decking, plywood, cork wall tiles, poles, paneling, and more. www.CaliBamboo.com
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