Green Shoots Blog
Cali Bamboo Co-Founder and Executive VP, Tanner Haigwood, has won 2nd Place in the 2017 Sales & Marketing Leader Awards, hosted by TurningPoint Executive Search. The San Diego regional award recognizes individuals who demonstrate special ability in directing teams to success.
Tanner (along with founder and CEO, Jeff Goldberg) founded Cali Bamboo in 2004 with $50,000 in capital and a single product (bamboo fencing), and has since kept the company on a strong upward trajectory with exponential growth year after year.
A longtime surfer and environmentalist, Tanner is 100% dedicated to making the world a better, healthier, greener place for future generations. In everything he does, he embodies Cali Bamboo’s spirit and mission, and he directs his teams to serve that purpose by expanding the company’s influence in the industry.
A background in sales and construction, a diehard commitment to the environment, and an innate competitive spirit fosters Tanner’s drive to innovate and push the envelope in the realm of green building. That appetite fuels his ability to guide the development of new products and procedures that enhance the Cali Bamboo product offering and overall customer experience.
Tanner’s colleagues describe him as a “visionary” who “wants everyone to apply their own brand of ‘rogue’ to their work.” He is driven, enthusiastic, and innovative in all that he does. Not one to stay within the lines, he is most energized when pushing boundaries, rethinking tradition, and getting there ahead of the rest. Being told something can’t be done is his ultimate motivator.
Beyond his management success, Tanner is simply respected and well-liked within the Cali Bamboo family. He avoids the spotlight but is quick to play up the accomplishments of his team. An extremely candid and approachable leader, he is easy to talk to about everything from kids and travel to surfing and sports — not to mention green design and sales goals.
Congrats to Tanner for this recognition of his leadership!
How Cali Bamboo Came To Be
The company’s VP of Customer Experience and Transformation was honored as a ‘top tech exec’ for her innovative work in improving Cali’s service and business systems. Alexandra Gerritsen, Cali’s Vice President of Customer Experience and Transformation, has...read more
The consumer brands veteran and former Chief Financial Officer of Skullcandy Inc brings over 20 years of experience to the omni-channel building products company, and will harness an expertise in boosting profitable growth to further propel the industry...read more
The eco building company adds a crowning collection to its Cali Hardwoods line with eight engineered flooring styles showcasing select cuts of European white oak. Extra large planks are responsibly harvested and made with a sustainable acacia foundation....read more