The Cali Bamboo Story
It all started with a surf trip.
In 2004, two college friends Jeff Goldberg and Tanner Haigwood set off on a year-long surf trip in search of good waves, good times, and a plan to find an idea for a company that could make a difference. To help fund the adventure, they took up part-time work while living on Kauai, HI. One of the odd jobs was chopping down bamboo, leading to an epiphany: the realization that bamboo could and should be used as a building product in place of traditional trees. Not only is bamboo the fastest growing plant on earth and rapidly-renewable, it could also help reduce global warming and save animal habitat loss – the number one cause for extinction. Cali Bamboo was born!
Cali Bamboo’s mission is to make a difference today for a more sustainable future tomorrow, specifically through the promotion of green building materials as beautiful, durable, viable alternatives to traditional products. For example, bamboo is the fastest-growing plant on earth, and it can be continuously re-harvested without damage to the plant or its surrounding ecosystem. By manufacturing high-quality materials made from renewable resources, the company helps to maintain old growth forests for future generations–reducing CO2 emissions, deforestation, and loss of natural habitat for more breathable air and a much brighter future.
Meet Our Founders
Jeff Goldberg, Founding Cali Bamboo President, CEO
Jeff founded Cali Bamboo to have a positive impact on the planet and expand the use of green building materials. In-depth research confirmed his notion that bamboo is not only an economically viable source of fiber and construction material, but is also one of the most environmentally-friendly materials available today. Raised in Columbia, Maryland, Jeff earned a B.S. in Biological Resources Engineering from the University of Maryland before moving to California. He has worked previously at several San Diego biotech companies in the areas of technology development including early stage drug discovery processes, nanofluidics, and automation of these processes. Jeff recently won the San Diego Business Journal’s Most Admired CEO award.
Tanner Haigwood, Founding Vice President Business Development
Also hailing from, Maryland, Tanner has lived and worked around the world including Alaska and Argentina. His personal pledge to have a positive impact on planet Earth led to his partnership with Goldberg and the formation of Cali Bamboo to promote greater use of renewable resources. He has committed the company to contributing a percentage of its revenue to environmental organizations and actively participating in eco-friendly programs through volunteering and green business habits. Tanner has a background in sales and marketing, international relations, and project management in residential and commercial construction. He holds a B.S. in Dietetics from the University of Maryland.
Two friends embark on a year long surf sabbatical in search of good waves and good times…
The concept of Cali Bamboo is born while doing odd jobs in Kauai.
Cali Bamboo is formed, offering bamboo fencing in Southern California.
Cali Bamboo website goes live, sales go national.
Cali Bamboo expands from a residential space to a commercial facility.
Cali Bamboo joins the 1% for the Planet program.
Cali Bamboo featured on ABC’s Extreme Makeover: Home Edition
Cali Bamboo expands again, doubles size of commercial facility.
Cali Bamboo adds bamboo poles and slats as products.
Cali Bamboo adds bamboo flooring, plywood and paneling as products.
Cali Bamboo opens Los Angeles warehouse, to better service West Coast customers.
Cali Bamboo officially launches B2B dealer program.
Cali Bamboo products featured on MTV’s Real World.
Cali Bamboo sponsors Reverb’s Green Caribbean Cruises.
Cali Bamboo makes Inc. Magazine’s 500 Fastest Growing Private Companies List.
Cali Bamboo owners named Ernst and Young Entrepreneurs of the year.
Jeff Goldberg named San Diego Business Journal’s Most Admired CEO.
Cali Bamboo is named 14th Fastest Growing Company by San Diego Business Journal.
Cali Bamboo adds 8 foot bamboo decking product.
Cali Bamboo introduces world’s first bamboo lumber.
Cali Bamboo and Surfrider Foundation launch national Green Home Challenge contest.
Cali Bamboo sponsors Surfrider’s 5th annual Celebrity Expression Session
Cali Bamboo receives Surfrider’s Clean Water Award.
Cali Bamboo expands again, adds 8000 sqft. to office and warehouse.
Cali Bamboo makes Inc. Magazine’s Inc 5000 Fastest Growing Private Companies List for the second year..
Cali Bamboo and Surfrider Foundation launch national Green Scape Challenge contest.
Cali Bamboo fencing featured on San Diego 6 Green Week.
Jeff Goldberg named San Diego Business Journal’s Most Admired CEO finalist.
Cali Bamboo featured on the DIY Network’s Indoors Out
Cali Bamboo sponsors Surfrider’s 6th annual Celebrity Expression Session.
Cali Bamboo matting featured on DIY Network’s Yard Crashers
BYU students use Cali Bamboo to win engineering competition with new composite.
San Diego Architecture Students’ Bamboo Dwelling Wins Cal Poly Design Prize.
Cali Bamboo makes San Diego Business Journal’s Top 100 fourth year in a row.
Cali Bamboo makes the Inc. 5000 list fourth year in a row.
Cali Bamboo featured on the DIY Network’s House Crashers.
Cali Bamboo’s Fossilized® bamboo flooring warranty is doubled from 25 to 50 years.
Named a Fastest Growing Private Company by the San Diego Business Journal for the fifth year.
GreenClaimed.com website launches.
Cali Bamboo moves into a sustainable new facility, custom-built to foster a collaborative atmosphere.
Cali Bamboo launches new line of Reclaimed American Oak Hardwood Flooring.
Cali Bamboo celebrates 10 years as leading manufacturer of sustainable building materials.
Recognized as a Fastest Growing Private Company by the San Diego Business Journal.
Recognized as a Fastest Growing Private Company by the San Diego Business Journal for the seventh year.
Cali Bamboo’s website wins Bronze for Horizon’s Interactive Awards.
Cali Bamboo launches GreenClaimed® 3G composite decking with exclusive ProFormance360™ Shield.
Cali Bamboo named a Union Tribune Top Workplace for a third straight year.
Doug Jackson, industry veteran and former Shaw divisional Vice President of Sales & Marketing named President of Cali Bamboo.